{"id":4880,"date":"2026-07-08T09:50:10","date_gmt":"2026-07-08T07:50:10","guid":{"rendered":"https:\/\/press.audimiddleeast.com\/en\/dealer-of-the-year-2025-copy\/"},"modified":"2026-07-08T10:09:39","modified_gmt":"2026-07-08T08:09:39","slug":"new-race-day-ritual","status":"publish","type":"post","link":"https:\/\/press.audimiddleeast.com\/en\/new-race-day-ritual\/","title":{"rendered":"Inside Audi Middle East\u2019s New Race Day Ritual"},"content":{"rendered":"[vc_row][vc_column][vc_column_text el_class=\"article-copy\"]\r\n<h2>Inside Audi Middle East\u2019s New Race Day Ritual<\/h2>\r\nAudi Middle East\u2019s Formula 1\u00ae Screening Series brings customers, media and fans together as the season builds\r\n\r\nRace Day is when the Audi community comes together.[\/vc_column_text]\r\n<div id=\"divider-fW85JEtpHC\" class=\"sh-divider sh-divider- sh-divider-content-none\">\r\n\t\t\t<div class=\"sh-divider-line\"><\/div>\r\n\t<\/div>\r\n            <style type=\"text\/css\">\r\n                #divider-fW85JEtpHC {}#divider-fW85JEtpHC.sh-divider-content-none .sh-divider-line {border-top-width: 1px;border-top-color: #c4c4c4;border-top-style: solid;}            <\/style>\r\n        [\/vc_column][\/vc_row][vc_row][vc_column overflow=\"default\"][vc_single_image image=\"4865\" img_size=\"full\" alignment=\"center\"][vc_column_text el_class=\"article-copy\"]It begins in group chats, in the quick exchange of predictions, in the familiar debate over strategy, form and whether this could be the weekend everything changes. By the time the cars line up on the grid, the race is no longer something people simply watch. It becomes a shared ritual.\r\n\r\nAudi Middle East is leaning into that feeling with the launch of its Formula 1\u00ae Screening Series, a new regional platform that brings customers, media, fans and friends of the brand together to experience key races throughout the season.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=\"4866\" img_size=\"full\" alignment=\"center\"][vc_column_text el_class=\"article-copy\"]The series began in Dubai on 7 June, followed by another Audi Dubai screening on 14 June. On 28 June, the concept widened across the region, with Audi Abu Dhabi, Audi Bahrain, Audi Dubai, Audi Kuwait and Audi Qatar hosting race day gatherings in their respective markets. More markets are set to follow, with Oman and Lebanon also preparing to bring the experience to their local Audi communities.\r\n\r\nEach screening carries the personality of the market hosting it. Some take place in showrooms, where guests are surrounded by the world of Audi as the race unfolds. Others bring the community into lifestyle spaces, giving the afternoon or evening a more social feel. Excited fans can expect a range of experiences, from food and refreshments to Audi merchandise, brand accessories and, in selected locations, racing simulators that let guests move from watching the action to feeling a little closer to it.[\/vc_column_text][vc_single_image image=\"4867\" img_size=\"full\" alignment=\"center\"][vc_column_text el_class=\"article-copy\"]In Dubai, the experience had an added pull with the presence of the Audi R26 showcar. Giving guests a closer look at the shape of Audi\u2019s future in Formula 1\u00ae, the showcar added a sense of anticipation to the screening before continuing its journey across the Middle East.\r\n\r\nFor Audi Middle East, the Formula 1\u00ae Screening Series is a way of bringing the brand\u2019s regional community into the story, with Audi\u2019s first season ont the grid. It gives each market a platform to create local moments around a global sport, while building a stronger connection between the brand, its customers and the growing culture around Formula 1\u00ae in the Middle East.[\/vc_column_text][vc_single_image image=\"4868\" img_size=\"full\" alignment=\"center\"][vc_column_text el_class=\"article-copy\"]The screenings will continue for selected races, with each market announcing upcoming events based on local plans and race timings. For those who want to be part of the next race day experience, the best place to follow the journey is through each local Audi Instagram page, where markets will share details of upcoming screenings and how to attend.\r\n\r\nAs the Formula 1\u00ae season builds, Audi Middle East\u2019s Screening Series gives fans a new way to follow the action. Not from a distance, but together, in the company of a community gearing up for what is predicted to be an exciting finale.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_gallery interval=\"10\" images=\"4869,4870,4871,4872,4873,4874,4875,4876,4877,4878,4862,4863,4864\" img_size=\"full\"][\/vc_column][\/vc_row][vc_row][vc_column][\/vc_column][\/vc_row]"},"excerpt":{"rendered":"<p>Audi Middle East\u2019s Formula 1 Screening Series brings customers, media and fans together as the season builds<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[43],"tags":[136,104,518,226,519],"acf":[],"_links":{"self":[{"href":"https:\/\/press.audimiddleeast.com\/en\/wp-json\/wp\/v2\/posts\/4880"}],"collection":[{"href":"https:\/\/press.audimiddleeast.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/press.audimiddleeast.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/press.audimiddleeast.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/press.audimiddleeast.com\/en\/wp-json\/wp\/v2\/comments?post=4880"}],"version-history":[{"count":11,"href":"https:\/\/press.audimiddleeast.com\/en\/wp-json\/wp\/v2\/posts\/4880\/revisions"}],"predecessor-version":[{"id":4891,"href":"https:\/\/press.audimiddleeast.com\/en\/wp-json\/wp\/v2\/posts\/4880\/revisions\/4891"}],"wp:attachment":[{"href":"https:\/\/press.audimiddleeast.com\/en\/wp-json\/wp\/v2\/media?parent=4880"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/press.audimiddleeast.com\/en\/wp-json\/wp\/v2\/categories?post=4880"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/press.audimiddleeast.com\/en\/wp-json\/wp\/v2\/tags?post=4880"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}