Dubai, UAE, 16 June 2025 – Audi Middle East today announces the launch of Audi Open Haus concept; a showroom experience initiative running simultaneously across nine regional cities from June 18 to 22, 2025. The five-day event will feature exclusive and model specific offer opportunities along with guided showroom experiences and a dedicated Audi team to welcome you — all designed to help find the perfect Audi that fits any lifestyle and preference.

Held at select showrooms across multiple cities including Abu Dhabi, Al Ain, Dubai, Sharjah, Doha, Kuwait City, Muscat, Sitra and Riyadh, Audi Open Haus offers visitors a unique opportunity to engage with the brand’s versatile model range – including the latest offerings in electric mobility, the exciting high performance S & Audi Sport variants, and the everyday versatility through models like the Q5 & Q7.

“Audi Open Haus is about turning aspiration into ownership,” said Peter White, Director of Sales, Operations & Product Management at Audi Middle East. “With various showroom activities and exclusive offers available across the region, there’s no better time to own an Audi. Whether you’re buying your first or looking to continue your Audi journey, we’re making it easier than ever to take that step.”

Audi Open Haus follows on from Audi’s ongoing regional retail transformation — having recently debuted the Progressive Showroom Concept in Doha and Dubai, which introduced more welcoming, tech-integrated retail environments designed around customer needs. This June, Audi Open Haus builds on that momentum, putting physical first, human-centric touchpoints at the forefront, and offering visitors the opportunity of exclusive showroom incentives.

Visitors can attend Audi Open Haus at Abu Dhabi, Al Ain, Dubai, Sharjah, Doha, Kuwait City, Muscat, Sitra and Riyadh showrooms will be open daily from 10am to 8pm, with timings subject to local variation.

• For more information, please visit audi-me.com/openhaus.

KUWAIT CITY, STATE OF KUWAIT (July 13, 2023) – Audi Kuwait, well-known for its commitment to customer satisfaction and loyalty within the brand ecosystem, unveils an extraordinary campaign that intertwines the captivating stories of its customers with the brand’s own progress. The “Stories of Progress” campaign also transcends conventional automotive marketing by highlighting the diverse experiences of Audi owners in Kuwait and, amongst other messages, emphasises the transition to electric vehicles.

In a series of captivating videos, Audi Kuwait brought to life the unique narratives of its customers, representing the various stories within the brand. The campaign showcases the profound connections citizens and residents have formed with Audi products, echoing their passion, loyalty, and ongoing pursuit of excellence. Each story acts as a testament to the enduring relationships Audi fostered with its customers, setting new benchmarks within the automotive industry today.

The campaign features several Audi customers who exemplify the brand’s values and offerings by sharing their stories, which collectively portray the essence of Audi’s commitment to customer satisfaction, innovation, and driving excellence. Abdullah Al-Khashan, a devoted Audi Sport enthusiast, showcased his unwavering loyalty and exhilarating driving experiences through his collection of Audi vehicles. Faisal Al-Shiba’s transition from an Audi Q7 to an Audi e-tron Sportback reflected the brand’s commitment to sustainable mobility and the future of electric vehicles.

Hamad Al-Dalali, a mechanical engineer, expressed his passion for performance and engineering excellence through his ownership of several Audi Sport models and participation in exhilarating Gulf Run events. Mohammed Mirza, who has maintained a relationship with Audi since 1996 and owns a collection of Audi models, reflects the passion and loyalty of customers and the brand. Mariam Al-Bisher, a nutritionist and a loyal Audi owner since 2012, represents Audi’s ability to cater to diverse lifestyles with her reliable Audi A6 Sedan. Finally, Reem Ibrahim showcased the combination of performance and practicality in her daily use of an Audi Q5, highlighting her trust and satisfaction with the brand.

The Stories of Progress campaign signifies Audi Kuwait’s dedication to customer-centricity. By highlighting diverse customer segments and emphasising the transition to electric mobility, Audi Kuwait has solidified the brand’s leading position in the local market. The campaign has also set new benchmarks for customer care, exemplifying Audi’s commitment to fostering enduring relationships with its customers.

Commenting on the campaign, Audi Middle East Marketing and Communications Elmir Arnautovic said: “We are thrilled to present the ‘Stories of Progress’ campaign, which brings together the remarkable journeys of our customers and Audi’s own evolution. By showcasing diverse customer segments and highlighting our combined transition to electric mobility, we reinforce our commitment to the future. These inspiring narratives exemplify the enduring relationships we cultivate with our valued customers and set new benchmarks for the Audi brand in Kuwait.”

As Audi continues to innovate and deliver cutting-edge brand growth in Kuwait, the Stories of Progress campaign serves as a compelling testament to the extraordinary journeys shared by its customers and the brand. Audi Kuwait invites individuals to join the movement and experience the remarkable progress that lies ahead.

• Watch the customer stories here.

The e-commerce platform is now accessible via the Audi Ali & Sons website and allows customers to view the full model line-up available at the showroom, online. This includes pictures of the interior and exterior of the vehicles, as well as a full overview of the selected car’s features. Models can be reserved and test drives booked online. The dealership will also help customers to process payments and schedule the home delivery of their new car remotely.

Audi Abu Dhabi also welcomes seven new models to its line-up:

• Audi Q3 Sportback – the first compact crossover of the Audi brand, combining the sporty elegance and agility of a coupé with the everyday convenience and functionality of an SUV
• Audi Q7 – Spacious, powerful and highly comfortable: the seven-seater premium SUV now combines a new interior and exterior design with cutting-edge technology
• Audi S7 – a sportier variant of the elegant Audi A7 Sportback. Aggressive exterior styling with the performance and technology expected from a modern premium brand
• Audi S6 – Sportiness meets efficiency – the new Audi S6 model makes its entrance with a torquey V6 engine, offering customers the ideal performance model for the long haul.
• Audi A4 – After four years in the making, Audi has made the successful mid-size model even tauter and sportier. Its exterior is integrated into the brand’s new design language and the large MMI touch display offers the kind of operating experience customers will be familiar with from their smartphone.
• Audi R8 – The fastest model is now even hotter: an extensive update for Audi R8 boasts a new exterior design, a powerful V10 naturally aspirated engine in two output ratings and modified suspension components for even more dynamic handling
• RS Q8 – the most powerful sporty SUV in the Audi line-up. 600hp, 0-100km/h in 3.8s and maximum torque of 800 Nm.

Mark Austin, General Manager at Audi Ali & Sons said: “Our relationships with our customers is something that we value and take pride in at Audi Ali & Sons. The launch of our e-commerce platform is a crucial step to maintaining and building on these relationships remotely, while still providing our customers access to our fantastic product line-up, particularly in a period where social distancing is key for the safety of our community.

“We have also recently welcomed seven new models to our showrooms, expanding the choice available for customers in Abu Dhabi and Al Ain. The platform allows them to browse the new Audi range and engage with our sales team from the safety and comfort of their home during this period, as well as giving complete access to our seasonal offers.”

For more information, visit www.audi-abudhabi.com or call Audi Centre Abu Dhabi 02 2054444 / Audi Centre Mussafah 02 5026510/ Audi Al Ain Centre 03 7131666. For test drive requests, all models will be sanitized and delivered to customers to ensure their safety during this unprecedented time.

“During the challenging times recently faced by the automotive industry, we have had to totally re-examine our customer needs and think creatively to ensure their expectations are met.”, said Neil Lines, General Manager of Audi Saudi Arabia. “When our customers can’t come to our showrooms, we have to bring the showroom into their homes.  As an innovative car brand, Audi has always believed in digital solutions and our e-commerce platform is the first one in the Middle East to be launched for customers in Saudi Arabia.”

A specially commissioned study by Audi Saudi Arabia and YouGov has revealed that 43% of people surveyed in the Kingdom would consider buying a car online. For 52%, they are even more likely to purchase a car online when the entire sales process can be done digitally and without any need to visit a showroom.

The results from the YouGov survey will now be used to tailor their e-commerce platform according to the needs of their customers in Saudi Arabia. Functions such as the integration of a wide selection of pictures for all Audi models available, together with detailed information and the facility to reserve and buy directly online have all been accommodated.  An enquiry form is also available, so that Sales Managers can call interested customers for further information and a Live Chat function is planned to follow soon.

Moreover an easy search function has been integrated, where the customer can filter for a specific model, exterior color, body and engine size. A filter on the budget can also be applied.

The YouGov survey also revealed that 28% would be happy to buy the car online without physically test driving it, but the majority of people still prefer to drive the car before making the final purchase decision. Audi Saudi Arabia has therefore added the option for new cars to be delivered to customer homes for test drives to ensure complete peace of mind and in keeping with physical distancing regulations. Sanitization and fumigation measures are also in place for all vehicles.

In terms of After Sales, the YouGov survey revealed that 48% of respondents are interested in purchasing parts and accessories online for their car, so this will be the next area of development for the Audi Saudi Arabia e-commerce platform.

The top three factors influencing purchase decisions online were the car return policy (46%), the collection/delivery process for the new car or service (46%) and flexible payment options (43%).

In addition, the survey showed that for 73%, the most important factor for an e-commerce platform, is to offer a car comparison capability for the vehicles on offer. This was closely followed by the need to have a pre-existing good relationship with the dealership (71%).

The Audi Saudi Arabia platform is now live on  https://www.samaco.com.sa/en/audi/stock/

For further information, they can be contacted on 920000565.