Dubai, UAE, 12 May 2025 – Audi Middle East and the Museum of the Future have announced the renewal of their strategic partnership, extending the collaboration between them. The agreement was signed during a joint event at the museum, which also served as the official regional premiere of the all-new Audi A6 e-tron. The model was first revealed as a showcar at the Museum in 2023, and now returns as a fully realised production vehicle, bringing Audi’s vision from concept to reality. This marks a significant milestone in Audi’s electrification journey and a another step in reinforcing their commitment to reshaping the future of mobility solutions and innovation in the region.

A Dynamic Partnership for the Future

Since its inception on February 22, 2022, the partnership between Audi and the Museum of the Future has become a cornerstone of Audi’s regional strategy, providing a platform to engage future-focused audiences. Audi is one of many official strategic partners of the museum, reinforcing the depth and long-term significance of the collaboration. The museum’s mission to explore, enable, and inspire change through groundbreaking technologies aligns with Audi’s vision for mobility and innovation.

“Our collaboration with the Museum of the Future continues to be a catalyst for driving forward-thinking conversations around the mobility of tomorrow,” said Rene Koneberg, Managing Director of Audi Middle East. “This partnership allows us to showcase Audi’s vision of the future, with the A6 e-tron leading the way as a fully realised production vehicle that embodies our commitment to sustainable, premium electric mobility”.

Over the past three years, the Museum of the Future has provided a dynamic and interactive stage for Audi to showcase its most visionary concepts – including the Audi Activesphere, Grandsphere, and Skysphere showcars – as well as the regional premiere of the Audi Q6 e-tron. In total, ten Audi show cars have been displayed and 21 EV chargers installed across the venue, underscoring the brand’s commitment to advancing design, technology, and sustainability in the mobility sector.

“Our continued partnership with Audi highlights the Museum of the Future’s commitment to championing transformative innovation and progress”, said Abdulaziz AlJaziri, Deputy CEO at Dubai Future Foundation (DFF). “Over the past three years, we’ve witnessed ideas evolve into real-world innovations like the Audi A6 e-tron. By bringing future-ready technologies from concept to reality within our walls, we are not only showcasing what’s next but are actively shaping it,” he added.

Audi A6 e-tron: From Concept to Reality

The Audi A6 e-tron made its debut as a concept vehicle inside the Museum of the Future in 2023, offering a glimpse into Audi’s electrified future. Today, the production model represents a significant step forward, with the A6 e-tron delivering up to 700 km of range, 270 kW fast-charging capabilities, and a sleek, dynamic design that redefines what’s possible in the premium electric vehicle segment.

Riding on Audi’s new Premium Platform Electric (PPE) architecture, the A6 e-tron offers a perfect balance of performance and sustainability, without compromising on the luxury and driving dynamics Audi is known for. The regional premiere at the Museum of the Future highlights Audi’s progress in electric mobility, as the brand continues its commitment to delivering sustainable vehicles for the future. The A6 e-tron is now available for the first time in the region.

Shaping the Future Together

The extension of the Audi-Museum of the Future partnership represents a shared vision for the future of the region. Both Audi and the Museum are focused on advancing mobility and future technologies that will shape the world for generations to come. Audi’s leadership in the electric mobility space, paired with the museum’s dedication to innovation and exploration, creates an ideal environment for inspiring and nurturing the technological advancements of tomorrow.

This renewed collaboration will also contribute to the UAE’s ambition to set new global benchmarks for the future of transportation.

For more information on Audi’s latest models and initiatives, visit www.audi-me.com 

Dubai, United Arab Emirates, 31 October 2024 – Audi Middle East has announced a significant partnership with CAFU, the region’s leading on-demand vehicle service provider, to drive the future of electric mobility in the UAE. This collaboration aims to address one of the key challenges in electric vehicle (EV) adoption—charging accessibility—by delivering a transformative mobile electric charging solution that removes barriers for EV ownership, making it easier for drivers to go electric without worrying about charging limitations.

The partnership was unveiled at GITEX Impact, where Audi and CAFU showcased their shared vision for sustainable and on-demand electric mobility. The collaboration aligns with Audi’s ongoing commitment to advancing sustainable transport solutions that enhance customer convenience, satisfaction, and accessibility.

Rene Koneberg, Managing Director of Audi Middle East, commented:

“At Audi, our focus is always on elevating the customer experience by integrating forward-thinking technologies and solutions. This partnership with CAFU reflects our ongoing commitment to overcoming the challenges that come with electric vehicle adoption, particularly around charging accessibility. By working together, we’re offering Audi e-tron owners in the UAE greater convenience and flexibility, making the transition to electric driving smoother and more enjoyable.”

Alaa El-Huni, Chief Business Officer of CAFU, added:

“We are excited to partner with Audi, a brand that shares our passion for innovation and sustainability. Our mobile EV charging service makes electric vehicle ownership more convenient, aligning perfectly with Audi’s vision of a future that’s defined by seamless, sustainable mobility.”

In addition to CAFU’s mobile charging solution, Audi Middle East, together with partners such as Siemens, Desert Technologies, and the UAE Ministry of Energy & Infrastructure, has supported the expansion of the regional charging network to over 100 stations, with plans to grow this number to 155 by the end of 2024. This robust infrastructure reflects Audi’s dedication to supporting the rising demand for electric vehicles across the region.

Audi’s partnership with CAFU further strengthens this charging infrastructure by offering CAFU’s on-demand mobile charging solution, which seamlessly integrates into the everyday lives of Audi e-tron drivers. Customers can now charge their vehicles at their convenience, whether at home, work, or any chosen location, transforming the electric vehicle experience into one of unmatched flexibility and ease.

With the launch of the Audi Q6 e-tron, Audi continues to set new benchmarks in electric mobility. Strategic partnerships such as this one with CAFU reflect Audi’s forward-looking approach to creating a future where electric driving is not only the standard but also a premium, worry-free experience tailored to the needs of its discerning customers.

Driving Change: UAE and Middle East at the Forefront of Automotive Innovation

The Middle East, particularly the UAE, is rapidly emerging as a hub for the future of the automotive industry. The region’s strategic location, robust infrastructure, and forward-thinking policies create an ideal environment for automotive innovation. The UAE’s commitment to sustainability and smart mobility aligns seamlessly with Audi’s vision for the future, making it a prime market for the brand’s cutting-edge electric vehicles.

Middle East: The Exclusive Host of All Sphere Cars

With the arrival of the grandsphere, Audi has now showcased all four of its sphere concept cars— activesphere, urbansphere, skysphere and grandsphere—in the Middle East, making it the only region in the world to host the complete sphere series. This unique distinction underscores Audi’s commitment to meeting the unique demands of Middle Eastern consumers and highlights the strategic importance of the region for the brand. The presence of these concept cars in the region highlights Audi’s dedication to offering its latest innovations and forward-thinking designs to Middle Eastern consumers, who are known for their appreciation of luxury, technology, and sustainability.

The grandsphere: A Testament to Innovation and Sustainability

The arrival of the grandsphere concept car stands as a testament to the importance of the Middle East market. With its luxurious design, advanced autonomous features, and sustainable electric mobility, the grandsphere aligns perfectly with the region’s vision for the future. The vehicle’s spacious, first-class lounge interior, combined with its Level 4 automated driving capabilities, offers viewers and visitors a snippet of what the automotive industry is gearing towards—an unparalleled quest for exclusivity and cutting-edge innovation. This luxury electric saloon epitomises the future of mobility, marking a significant milestone in Audi’s journey towards innovation, sustainability, and advanced automotive technology.

The grandsphere, with its blend of luxury, advanced technology, and sustainable design, serves as a showcase of Audi’s future mobility solutions. This concept car represents a significant step towards Audi’s goal of creating an integrated, sustainable driving experience that exceeds expectations.

A Strategic Partnership Driving Innovation

In conclusion, the Middle East’s significance to Audi extends beyond mere market potential; it embodies a strategic partnership that drives innovation and sets new standards in the automotive industry. The arrival of the grandsphere concept car in the region underscores Audi’s dedication to pioneering future mobility solutions and highlights the brand’s dedication to automotive excellence, as the Middle East remains at the forefront, playing a pivotal role in the brand’s journey towards a sustainable and technologically advanced future.

Dubai, United Arab Emirates (29 July 2024): Audi Middle East, in partnership with the Museum of the Future, has unveiled the Audi grandsphere concept for the first time in the Middle East. This luxury electric sedan epitomises the future of mobility, marking another milestone in the partnership between Audi and the Museum of the Future. The arrival of the grandsphere underscores both parties’ commitment to innovation, sustainability, and advanced automotive technology. The technologies and design features assembled in the grandsphere are set to reappear within a few years in future Audi models.

The Audi grandsphere concept is a groundbreaking model that redefines the traditional driving experience. At 5.35 metres long, it merges the luxury of private travel with a first-class onboard experience, making the concept an ideal case study for a private jet on the road. With Level 4 automated driving capabilities, the grandsphere transforms its interior into a spacious, immersive environment, without a steering wheel, pedals, or conventional displays. The front seats convert into a first-class lounge, offering maximum space, unobstructed views, and access to a holistic digital ecosystem.

As one of Audi’s “sphere” concept cars alongside the activesphere, urbansphere, and skysphere, all of which have been displayed at the museum, the grandsphere showcases technologies and design features destined for future Audi series. This would be the 4th sphere to come to the Museum of the Future, underscoring Audi’s ambition to lead technological transformation in the automotive industry, setting new standards for holistic mobility solutions.

The Audi grandsphere’s interior concept is remarkable, offering free space in the front row, transforming it into a lounge where passengers can relax, work, or enjoy entertainment. The vehicle’s digital ecosystem integrates a wide range of services, from designing scenic routes to managing restaurant and hotel reservations. The grandsphere’s autonomous capabilities extend to everyday tasks such as parking and charging, enhancing passenger convenience.

Personalised infotainment options abound, seamlessly integrating streaming services and offering exclusive content such as concerts or sporting events. This focus on personalised, high-class experiences aligns with Audi’s vision of progressive luxury combined with digitalisation.

The Audi grandsphere’s design prioritises the interior experience, reimagining the passenger compartment as the focal point. The absence of traditional controls and the expansive, open cabin create a feeling of freedom and space. Innovative features, such as pathway identification and personalised comfort settings, enhance the user experience from the moment passengers enter the vehicle.

Externally, the grandsphere is a dynamic monolith. Its sleek, GT-like silhouette, combined with traditional Audi design elements, creates a striking visual impact. The vehicle’s proportions, facilitated by its electric drive system, offer both aesthetic appeal and functional benefits, including enhanced legroom and spatial comfort.

The grandsphere is built on the Premium Platform Electric (PPE), designed exclusively for battery-powered vehicles. Its 800-volt charging technology enables rapid charging, significantly reducing downtime. A mere 10-minute charge can power the vehicle for over 300 kilometres, with a full charge offering a range of more than 750 kilometres. This capability ensures the grandsphere is suitable for long-distance travel, matching the convenience of traditional combustion engines.

Performance-wise, the Audi grandsphere excels with a total output of 530 kW and a torque of 960 Newton metres, achieving acceleration from 0-100 km/h in just over four seconds. The vehicle’s air suspension and active chassis systems provide exceptional comfort and dynamic handling, making it a true luxury touring sedan.

Majed Al Mansoori, Deputy Executive Director of the Museum of the Future, commented: “Our partnership with Audi Middle East brings to life a visionary blend of innovation and excellence. The unveiling of the grandsphere concept aligns perfectly with the UAE’s aspirations for advanced mobility. This revolutionary vehicle is not just a showcase but an invitation to witness the future of premium transportation.”

Rene Koneberg, Managing Director of Audi Middle East, remarked: ” Collaborating with the Museum of the Future highlights our dedication to pioneering sustainable and connected mobility solutions. We are proud to have brought all four sphere concept cars to the region, demonstrating the importance of the Middle East for Audi as we continue showcasing our vision for the future of mobility. The Audi grandsphere concept embodies our vision of redefining luxury through technological advancement. This concept car is a testament to our goal of creating an integrated, sustainable driving experience for the future. We are excited to continue our journey with the Museum of the Future, pushing the boundaries of what’s possible in the automotive industry.“

The partnership between Audi and the Museum of the Future continues to grow stronger, entering its third year with the unveiling of the grandsphere. This collaboration symbolises a shared commitment to innovation and a forward-thinking vision for the future of mobility. Together, Audi and the Museum of the Future are dedicated to showcasing groundbreaking technologies and setting new standards in the automotive industry.

Visitors to the Museum of the Future can explore the Audi grandsphere as part of the ‘Tomorrow, Today’ exhibition, running until February 2025. The exhibition offers a unique opportunity to experience Audi’s vision for the future of luxury mobility first-hand, highlighting the strong bond between Audi and the Museum of the Future in driving innovation and excellence in the automotive industry.

Dubai, United Arab Emirates (22 April 2024) – Audi Middle East has unveiled its collaboration with Chef Izu Ani, the visionary restaurateur, entrepreneur, and sustainability advocate known for his global culinary expertise. This partnership marks Audi’s first regional brand ambassador, signalling a significant milestone in the brand’s commitment to innovation, progress, and cultural resonance within the Middle East.

Chef Izu Ani’s culinary journey began in the world’s leading kitchens, where he honed his skills and garnered international acclaim for his distinctive approach to gastronomy. His culinary empire, renowned for its emphasis on quality ingredients and memorable dining experiences, has solidified his status as a regional culinary icon.

A long time Audi fan, customer and brand afficionado, this association is as natural as it is fitting.

“We are thrilled to welcome Chef Izu Ani back to the Audi family as our official regional brand ambassador,” said Rene Koneberg, Managing Director of Audi Middle East. “Chef Izu’s innovative culinary vision and his overall commitment to progress perfectly align with Audi’s ethos of pushing boundaries and inspiring others. This partnership represents a fusion of passion, creativity, and a shared dedication to excellence.”

Chef Izu’s ability to craft gastronomic masterpieces has not only captivated diners worldwide but has also attracted fans from royal families to his establishments across the UAE and Qatar, where he currently has presence. His influence extends beyond the kitchen, as he shares his passion for adrenaline-fueled activities, including driving his Audi RS Q8 and pushing the limits on his road bike, inspiring followers with his words of motivation.

“The collaboration between Audi and Chef Izu is a natural fit,” remarked Elmir Arnautovic, Marketing and Communications Director at Audi Middle East. “Chef Izu’s regional footprint and storytelling prowess make him an ideal partner to connect with Audi’s progressive target audience. This partnership is not just about culinary excellence; it’s a celebration of progress, inspiration, and the limitless possibilities that emerge when passion meets innovation.”

Audi x Chef Izu represents a dynamic convergence of two realms: the artistry of culinary craftsmanship and the engineering prowess of Audi’s automotive innovation. It embodies a story of progress inspired by possibilities and resonates with Audi’s mission to push boundaries and redefine expectations.

“When passion and progress collide, at the intersection of inspiration and passionate creativity, magic happens, stated Chef Izu Ani. “Audi and Chef Izu is more than a partnership; it’s a shared journey of innovation, storytelling, and a commitment to excellence. Having admired Audi for many years and being a proud owner of the Audi R8 performance, amongst others, I am honoured to join forces with Audi to inspire audiences across the Middle East. I look forward to creating unforgettable experiences together.”

The announcement of the partnership between Audi Middle East and Chef Izu Ani marks a new chapter in the region’s culinary and automotive landscape. It promises exciting collaborations, innovative experiences, and a celebration of progress and creativity.

Dubai, 25 March 2024 – Audi, Al Nabooda Automobiles is proud to announce its cultural partnership with the prestigious Dubai Opera. The collaboration reflects Audi’s unwavering commitment to enriching the cultural landscape of the United Arab Emirates.

As a symbol of the brand’s dedication to foster cultural vibrancy, Audi celebrates a number of co-branded shows at the Dubai Opera, the premier performing arts centre in the UAE. These events are set to enthral audiences with world-class performances and contribute to a flourishing cultural scene, fostering a deeper appreciation for music, theatre and the arts.

Upcoming shows will include ‘Hauser,’ a captivating performance by the acclaimed cellist Hauser, as well as a spellbinding performance by the ‘Rome Opera Ballet’. More exceptional shows, scheduled to premiere in September 2024 and January 2025, are slated to be announced.

“We are delighted to announce our partnership with Dubai Opera for the 2024 season, signifying our commitment to developing the cultural landscape in the UAE” said K. Rajaram, CEO of Al Nabooda Automobiles. “We look forward to our involvement in this year’s shows, bringing together the synergy of automotive excellence and artistic elegance on one stage.”

“We are proud to join hands with Audi, a brand synonymous with excellence and innovation,” stated Paolo Petrocelli, Head of Dubai Opera. “This partnership underscores our commitment to providing audiences with exceptional cultural experiences and further solidifies Dubai Opera’s position as a leading cultural destination in the region.”

The partnership between the UAE’s leading performing arts centre and Audi, an innovative automobile brand known for its cutting-edge technology and commitment to excellence, underscores their joint commitment to nurturing and promoting cultural initiatives in the region. This collaboration aims to bring together the realms of art and innovation, enhancing the cultural landscape and providing enriching experiences for the community.

• For more information, visit audi-dubai.com

DUBAI, UNITED ARAB EMIRATES (27 February, 2023) — Audi Middle East delivers two new Audi e-tron Sportbacks to the Museum of the Future in continuation of their future-focused partnership. The all-electric vehicles will transport esteemed guests of the Museum in a sustainable fashion. The collaboration is further supported by the installation of 21 Audi charging stations in the Museum’s parking facilities aimed at boosting electric mobility across the United Arab Emirates.

The partnership between Audi Middle East and the Museum of the Future will soon reach its first year. In tandem to the facilitation of a sustainable on-site e-mobility infrastructure, Audi Middle East has showcased numerous progressive concept cars that could inhabit the roads of tomorrow. The partnership will continue to engage those who come together for a better tomorrow and move toward a shared objective to achieve the UAE Net Zero strategic initiative by 2050.

Guests of the Museum who travel in the Audi e-tron Sportback can expect a dynamic electric drive with zero compromises to luxury and performance. The expressive exterior rightly alludes to intelligent driving control and comprehensive handling. Through innovative driving technology, an impressive e-tron range, and an ever-expanding charging infrastructure, Audi Middle East continues to build an expansive e-mobility offering in the region.

Majed Al Mansoori, Deputy Executive Director of the Museum of the Future, said: “In line with the Museum of the Future’s commitment to sustainability and clean energy, we are happy to further enrich our partnership with Audi Middle East. As a world-class sustainability model in futuristic creativity, we are aligned with the UAE leadership’s directives to promote sustainable development. Using such modern and sustainable concept cars to transport our guests will go a long way in achieving the UAE’s Net Zero strategic goals by 2050.”

Carsten Bender, Managing Director of Audi Middle East, said: “It is great to see the Audi e-tron Sportbacks in use at The Museum of The Future, along with the EV charging installation, which both bear testimony to Audi’s mission to prepare the region’s infrastructure for an electric future even further. The creation and investment in this premium charging hub at the most beautiful building in the world offers a supremely central location in the city as well as giving users a truly futuristic experience as EV drivers.”